Tottenham Hotspur chairman Daniel Levy has been labelled as a ‘genius’ for a move which could be set to see the club’s following in the United States soar.
 

Spurs signed a multi-year agreement with sports company Fanatics last week in a bid to help grow the club’s brand in the North American markets, and USA sports expert John Kreger believes that the move is a shrewd one from Levy.
 

Spurs have become the first Premier League team to sign a deal with the Fanatics company, and Kreger feels that the deal could be set to see the north London side’s popularity boom on the other side of the Atlantic.
 

Speaking to talkSPORT, Kreger said: ‘Tottenham has become the first Premier League team to sign a marketing deal with a US-based online sporting retailer (Fanatics) – This is ab absolute coup for Tottenham Hotspur as they continue to move forward.
 

‘This is a stroke of genius by Daniel Levy – With their reach and e-mail lists, which are some of the largest in the United States, Tottenham will be able to relentless market their club, their merchandise and their brand.’
 

Tottenham, who toured the United States last summer, are back in action on July 29 when they compete in Major League Soccer’s All-Star Match in Denver.